Ashley Armstrong was named Loyola Marymount University’s first Deputy Athletic Director in 2019 where she serves as Chief Operating Officer and Senior Woman Administrator (SWA). In her role, Armstrong is a member of the Athletic Director’s executive leadership team, manages the day-to-day operations of the athletic department, coordinates the department-wide strategic planning efforts, and represents LMU Athletics on the West Coast Conference Executive Council. She serves as the sport supervisor for women's basketball, indoor volleyball, beach volleyball, and softball. Her responsibilities include oversight of the senior staff and key areas that include Title IX, facilities, capital projects, game operations, sports medicine, mental health, and sports performance. In addition, Armstrong is currently serving on the NCAA Beach Volleyball Committee.
Armstrong joined the athletic department from UCLA where she served fifteen years in athletic administration. Most recently, she was an Associate Athletic Director, Sports and Administration where she was a member of the sport supervision team with direct oversight of five sport programs. She also served as the department liaison to Title IX and had oversight of the sports medicine and student-athlete development units. Her NCAA sport committee experience included appointments to Division I Women’s Rowing and National Collegiate Men’s Volleyball. During her time at UCLA, Armstrong also spent five years as the lead consultant for the NCAA Student-Athlete Leadership Forum.
Prior to UCLA, Armstrong worked at the University of Louisville where she was an Assistant Athletic Director and served in various roles that included compliance, marketing, student-athlete development, sports supervision, and director of championships. She began her career as an Academic Counselor and Tutorial Coordinator at the University of Tennessee, Knoxville.
Armstrong is on the Advisory Board for the Los Angeles Sports and Entertainment Commission and is a member of Women Leaders in Sports. She has presented on various leadership and student well-being topics at national and regional conferences and was a graduate of the Sports Management Institute’s executive program.
A native of Southern California, Armstrong earned a Bachelor of Arts degree in Sociology from the University of California, Davis, where she competed as a student-athlete on the women’s volleyball team. She earned a Master of Science in Human Performance and Sports Studies from the University of Tennessee.
