Overview
The Office of Marketing, Communications, and External Relations works to protect and promote the use of the LMU name and logos and to ensure that the public can properly identify and associate the logos with officially licensed products bearing the institutions’ marks.
Reputation is specific to the name of LMU and is represented by the seal, trademarks, logos, and service marks used by LMU. LMU trademarks are registered with the U.S. Office of Patent and Trademarks, the state of California and in many foreign countries. These marks are the exclusive property of The Board of Regents.
A license is required for products featuring LMU trademarks through the Marketing, Communications, & External Relations Office. University entities must also use a licensed vendor to produce licensed merchandise. Annual royalty income from more than 400 licensees is used to support the mission of LMU.
Please note that approval will be mandatory for any University purchases for items bearing University indicia. For questions on LMU brand architecture or official marks, please contact Stephanie Teresi, Associate Director, Trademarks, Licensing, and Promotional Assets
Mission
Trademark licensing exists to protect the brand, image and reputation of Loyola Marymount University. Trademark licensing's mission is to ensure the public can identify with and trust the quality of any product bearing an official athletic department mark. To do so, we work to:
- Protect Loyola Marymount University's image and reputation to ensure that companies using LMU's trademarks are licensed
- Promote the brand and reputation of LMU through quality licensed products
- Preserve the value of the University's trademarks
- Provide additional funding for athletic programs through royalties from each sale of officially licensed products

Company Update
Learfield Licensing Partners and IMG College completed their merger into one company in 2018, and recently announced the return of the iconic CLC brand name. The CLC name is a nod to the business that founded the collegiate licensing industry and the rich heritage of the combined companies building college brands and experiences for collegiate institutions across America. Read more here.
In Fall 2019, CLC launched a newly branded website: www.clc.com
Protect, Promote, Profit
CLC and LMU Marketing, Communications, and External Relations aim to positively promote the institution’s image, protect its trademark rights and generate royalty revenue. Creating and maintaining positive relationships with manufacturers and retailers is an integral part of each program’s overall success. This relationship helps to ensure that products bearing the marks of the university are of the highest quality and satisfy the consumer demand.
CLC Core Services
- Licensee management
- Retail development & marketing
- Audit & legal support
- Data collection & analysis
- Corporate responsibility commitment
Brand Manager 360
Once a license has been acquired, CLC will supply the licensee with a username and password to access the Brand Manager 360 platform. Licensees are required to submit all designs bearing university trademarks for review and approval prior to production, as well as report monthly sales and royalties.
Look for the (NEW) Label
CLC recently launched a new "Officially Licensed Collegiate Product" hologram label (shown below) with enhanced security features. The new CLC-branded label will replace the separate IMGCL and LLP Collegiate Licensed Products Label currently being used by our licensees. The presence of a hologram sticker is the customer's assurance that their souvenir was produced by a licensed vendor and a portion of the sales directly support their favorite school or team.

Questions?
General Inquires: licensing@clc.com
Applications: applications@clc.com ; https://apply.clc.com/
Insurance: insurance@clc.com
Royalty reporting: royalties@clc.com
Renewals: renewals@clc.com
Hologram stickers and logo access: support@jpattonondemand.com ; https://login.jpattonondemand.com/