Former Professional Tennis Player | Elite Coach | International Team Leader
Agustín Moreno, one of the most respected figures in collegiate and international tennis, has served as Head Coach of the Loyola Marymount University women’s tennis program since June 28, 2015. Just the second head coach in program history, Moreno has elevated LMU into a consistent contender in the West Coast Conference and a nationally recognized program built on technical excellence, discipline, and player development.
Playing Career
Before entering coaching, Moreno established himself as an elite talent on the world tennis stage. As a junior, he achieved the pinnacle of success, earning the World No. 1 ranking in doubles and World No. 11 in singles in 1984, followed by capturing the 1985 Wimbledon Junior Doubles Championship. His transition to the ATP Tour brought continued success, as he rose into the Top 40 in doubles and Top 120 in singles, highlighted by a semifinal run in doubles at the 1988 French Open. Moreno represented Mexico at the 1988 Olympics in Seoul and was a long-time member of the Mexican Davis Cup Team from 1985 to 1994, earning notable victories over top players such as Thomas Muster and Petr Korda. His early collegiate playing experience includes a season at Pepperdine, where he earned a No. 4 national doubles ranking and helped lead the Waves to the national indoor title and an NCAA Championship match appearance.
Coaching Career
Since taking over at LMU in 2015, Moreno has transformed the women’s tennis program into one marked by competitive excellence and national relevance. Under his leadership, the Lions have produced some of the most successful seasons in program history. His 2017-18 squad posted a 17-6 overall record and a 7-2 mark in the West Coast Conference, earning a share of second place, the program’s best finish since 2006, while going a perfect 10-0 at the LMU Tennis Center. That same season, he coached Veronica Miroshnichenko to the Round of 16 at the NCAA Division I Championships, making her LMU’s first-ever Division I All-American.
Moreno’s impact reached new heights during the 2021-22 season, when he was named WCC Coach of the Year after leading LMU to one of the most historic campaigns in program history. The Lions posted an impressive 18-4 overall record and went undefeated at home, while achieving the highest national ranking in program history at No. 17 in March 2022. That season was highlighted by a landmark victory over No. 4 UCLA, the first win over a top-five opponent in LMU Women’s Tennis history. He followed that success with a strong 15-7 campaign in 2022-23, earning notable victories over nationally ranked programs including No. 26 Cal, No. 29 San Diego, and No. 49 Princeton, further cementing LMU’s status as a nationally competitive program.
Prior to LMU, Moreno spent nine successful seasons as the head coach at the University of South Florida, compiling a 127-75 dual-match record and leading the Bulls to conference championships in both the American Athletic Conference (2013) and the BIG EAST (2007). His USF teams made six NCAA Tournament appearances and delivered an undefeated home season in 2014 along with a 15-match win streak. Earlier in his career, he held assistant coaching positions at the University of Georgia and TCU, contributing to national top-10 team rankings and deep NCAA Tournament runs. At Georgia, he worked closely with future ATP Top 10 player John Isner during his collegiate development.
Moreno’s international coaching resume is equally distinguished. Since 2017, he has served as Captain of the Mexican Billie Jean King Cup Team (formerly Fed Cup), leading Mexico’s top women’s players in international competition. He also served as the coach of the Mexican Olympic Team for the 2020 Olympic Games, which were held in 2021 in Tokyo due to the global pandemic. During the Games, he coached Renata Zarazúa and Giuliana Olmos, both of whom remain central members of his Billie Jean King Cup roster. His earlier international leadership includes guiding multiple Mexican national teams across junior and senior levels, as well as serving as an assistant with the Mexican Davis Cup Team.
Coaching Philosophy
Moreno’s coaching philosophy is rooted in technical precision, mental resilience, and character development. He emphasizes disciplined habits, adaptability under pressure, and accountability as essential pillars of both competitive success and personal growth. His ability to connect with players and elevate their game has contributed to his reputation as a coach who develops not just elite athletes, but exceptional individuals.
Impact & Leadership
Throughout his career, Moreno has demonstrated a unique ability to build durable winning cultures and develop athletes who excel at the collegiate, professional, and international levels. His influence can be seen in the consistent progress of LMU’s program, the achievements of the athletes he has mentored, and the lasting impact he has made on every team he has guided. Under his leadership, LMU continues to strengthen its standing as a premier destination for top tennis talent from around the world.
