Former Professional Tennis Player | Elite Coach | International Team Leader
Agustín Moreno, one of the most respected figures in collegiate and international tennis, has served as Head Coach of the Loyola Marymount University women’s tennis program since June 28, 2015. Just the second head coach in program history, Moreno has elevated LMU into a consistent contender in the West Coast Conference and a nationally recognized program built on technical excellence, discipline, and player development.
Playing Career
Before entering coaching, Moreno established himself as an elite talent on the world tennis stage. As a junior, he achieved the pinnacle of success, earning the World No. 1 ranking in doubles and World No. 11 in singles in 1984, followed by capturing the 1985 Wimbledon Junior Doubles Championship. His transition to the ATP Tour brought continued success, as he rose into the Top 40 in doubles and Top 120 in singles, highlighted by a semifinal run in doubles at the 1988 French Open. Moreno represented Mexico at the 1988 Olympics in Seoul and was a long-time member of the Mexican Davis Cup Team from 1985 to 1994, earning notable victories over top players such as Thomas Muster and Petr Korda. His early collegiate playing experience includes a season at Pepperdine, where he earned a No. 4 national doubles ranking and helped lead the Waves to the national indoor title and an NCAA Championship match appearance.
Coaching Career
Following his professional career, Moreno became a highly respected coach whose work has made a substantial impact at both the collegiate and international levels. Since taking over at LMU, he has transformed the women’s tennis program into one marked by competitive excellence and steady national progression. Under his leadership, LMU produced a standout 17-6 season in 2017-18, including a 7-2 conference record that secured a share of second place in the WCC, the program’s best finish since 2006, and achieved a perfect 10-0 home record at the LMU Tennis Center. That same year, he coached freshman Veronica Miroshnichenko to the Round of 16 at the NCAA Division I Championships, earning her distinction as LMU’s first-ever Division I All-American.
Prior to joining LMU, Moreno spent nine successful seasons as the head coach at the University of South Florida, where he compiled a 127-75 dual-match record and led the Bulls to conference championships in both the American Athletic Conference (2013) and the BIG EAST (2007). His USF teams made six NCAA Tournament appearances and delivered an undefeated home season in 2014 along with a 15-match win streak. Earlier in his career, he held key assistant coaching positions at the University of Georgia and TCU. At Georgia, he worked closely with future ATP Top 10 player John Isner during the formative stages of his development, helping guide the program to a No. 7 national ranking and an NCAA Quarterfinal appearance. His time at TCU contributed to a No. 2 national ranking, a 24-4 season, and semifinal appearances at both the ITA National Indoor Championship and NCAA Championship.
Moreno’s international coaching resume is equally distinguished and continues to grow. Since 2017, he has served as the Captain of the Mexican Billie Jean King Cup Team (formerly Fed Cup), leading Mexico’s top women’s players in global competition. His leadership extended onto the world stage when he served as the coach of the Mexican Olympic Team for the 2020 Olympic Games, which, due to the global pandemic, were held in 2021 in Tokyo. During the Games, he coached standout athletes Renata Zarazúa and Giuliana Olmos, both of whom continue to be key members of his Billie Jean King Cup roster. His ongoing involvement with Mexico’s top women’s players further highlights the depth of his impact on the nation’s tennis development. Moreno’s earlier international leadership includes guiding the Mexican Federation Cup Team (1999-2003), the Women’s Continental Cup Team, Mexico’s 18U Continental Team, and the Women’s Pan-American Team, as well as serving as an assistant coach for the Mexican Davis Cup Team and directing the Mexican 14U World Youth Cup squad.
Coaching Philosophy
Moreno’s coaching philosophy is rooted in technical precision, mental resilience, and character development. He emphasizes disciplined habits, adaptability under pressure, and accountability as essential pillars of both competitive success and personal growth. His ability to connect with players and elevate their game has contributed to his reputation as a coach who develops not just elite athletes, but exceptional individuals.
Impact & Leadership
Throughout his career, Moreno has demonstrated a unique ability to build durable winning cultures and develop athletes who excel at the collegiate, professional, and international levels. His influence can be seen in the consistent progress of LMU’s program, the achievements of the athletes he has mentored, and the lasting impact he has made on every team he has guided. Under his leadership, LMU continues to strengthen its standing as a premier destination for top tennis talent from around the world.
