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NACMA Silver

National Convention Awards LMU for Men’s Basketball Season Ticket Campaign

6/13/2019 11:00:00 AM

Orlando, FL - The National Association of Collegiate Marketing Administrators (NACMA) announced Wednesday afternoon at the National Association of Collegiate Directors of Athletics (NACDA) that LMU won silver in Group II for season ticket sales campaign.  
 
Highlights of the campaign included lower pricing, jersey giveaways through the renewal incentive plan, season holder gift, elevated mini plans, and of course, fan first pricing at concessions and free beer for each season ticket holder.
 
In additional to the men's basketball team's successes on the court, doubling win totals from 11 in 2017-18 to 22 in 2018-19, season ticket holder numbers grew 15 percent as well.
 
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